Coprodur is opening three new product lines under the generic brand PapaKing in a bid to extend its presence in the market all year round. The first of these lines, home-style potato crisps but with a highly original packet and image, has already been launched at a provincial/regional level and in the mid-term it will make the leap into the national market.
The second product line consists of packing and marketing fresh potatoes in special boxes of 5 and 7 kilos destined for the horeca channel. These are quite specific potato varieties for use in cooking and they are not usually available in the national market being part of a very distinct segment.

Finally, in September a product from the pre-prepared convenience food range will be launched into the market: peeled and sliced potato. This launch will be made initially in a province. The Andalusian company was started 14 years ago with the clear objective of exporting quality potatoes of the early varieties to European markets. Coprodur is present in more than ten countries and its strength lies in varieties which are firm when cooked and good for salads. These are destined for very specific niches in the market. The company is currently certified under EurepGap.