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As part of the campaign “Hass Avocado. A fruit for the heart”, the Chilean Paltas Hass Committee A.G. is promoting and highlighting the benefits and nutritional qualities of avocado with a view to increase its consumption in Spain coinciding with the start of the season for Hass avocado from Chile.

Adolfo Ochagavía, the Committee’s President points out, “several different promotional activities are being held in points of sale, municipal markets and in hypermarkets in Madrid and the South of Spain with the aim of increasing the profile of avocado”.