Apple

- Pending questions

There are two unanswered questions in the current European apple season: how will the economic recession affect sales and what final conditions will be set to enter the Russian market?

- Niqui: “Our market is very traditional”

The company’s Sales Director, Javier Niqui, insists that the sale of apple in wholesale market stalls is very traditional.

- Arianes’s objective: zero residues

Ariane is the first variety destined for large-scale consumption that enables pesticide treatment to be halved.

- Frutas Grana: two consecutive years as sales leader with Ariane

For the second year running, Frutas Grana from Mercabilbao is once again the biggest Spanish dealer in Ariane apples.

- Juliet defies the crisis

The organic apple Juliet is defying the crisis and even launching two new formats, one for export, the buschel, and another for French large-scale retail, the 6-piece tub.

- Perlim launches a major promotion in Spain

In October, Perlim launched a major promotion to encourage people, especially young people, to eat more apples.

- Tentation renews its image

For the 2008-2009 season, the Tentation club is working on its brand positioning by remodelling its image and drawing especial attention to the flavour of its apples.

- Pink Lady, seduction and pleasure

With a decade of experience behind it, the Europe Pink Lady club will sell around 100,000 tonnes of apples this season. Consumers are being greeted with a new, more sensual graphic design.

- Amélie, as good as her sister

At the beginning of this year, the Italian Association VIP launched the new brand Amélie onto the market, positioned as the company’s second brand.

- Russia, a future market for VOG

Social changes occurring in Russian cities mean the country is becoming a big apple customer

- Kanzi, the best of Gala and Braeburn

In spite of its newcomer status, Kanzi apples have managed to make a niche for themselves amongst the most favoured apples in Europe.

- Melinda, always at the forefront

- La Trentina: a single point of contact for sales

This 2008-2009 season will be the second one where fruit from the various cooperatives forming part of the La Trentina Consortium will be sold via a single company.

- Modì apples making their market debut

Modì is beginning to build its presence in the market with 860 hectares planted in Italy and around 700 tonnes of produce on sale.