There are two unanswered questions in the current European apple season: how will the economic recession affect sales and what final conditions will be set to enter the Russian market?
The company’s Sales Director, Javier Niqui, insists that the sale of apple in wholesale market stalls is very traditional.
Ariane is the first variety destined for large-scale consumption that enables pesticide treatment to be halved.
For the second year running, Frutas Grana from Mercabilbao is once again the biggest Spanish dealer in Ariane apples.
The organic apple Juliet is defying the crisis and even launching two new formats, one for export, the buschel, and another for French large-scale retail, the 6-piece tub.
In October, Perlim launched a major promotion to encourage people, especially young people, to eat more apples.
For the 2008-2009 season, the Tentation club is working on its brand positioning by remodelling its image and drawing especial attention to the flavour of its apples.
With a decade of experience behind it, the Europe Pink Lady club will sell around 100,000 tonnes of apples this season. Consumers are being greeted with a new, more sensual graphic design.
At the beginning of this year, the Italian Association VIP launched the new brand Amélie onto the market, positioned as the company’s second brand.
Social changes occurring in Russian cities mean the country is becoming a big apple customer
In spite of its newcomer status, Kanzi apples have managed to make a niche for themselves amongst the most favoured apples in Europe.
This 2008-2009 season will be the second one where fruit from the various cooperatives forming part of the La Trentina Consortium will be sold via a single company.
Modì is beginning to build its presence in the market with 860 hectares planted in Italy and around 700 tonnes of produce on sale.