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Kiwifruit
Growers and dealers of Italian kiwi know better than anyone that China has become more of an opportunity rather than a threat. In mid-January, it was confirmed that China would open its borders to Italian kiwi imports.Finding a tastier kiwi is one of the Galician company’s more ambitious projects.Jean-Baptiste Pinel, Director of this French company, explains that just as the concept of segmentation has shaped other fruit and vegetables, now it is the turn of kiwi.With some relatively young crops, Summerkiwi is successfully spreading across the two hemispheres via agreements with different agents.The Swiki brand is celebrating its second year in French retail ranges with a new member joining the group: the Barniol company. |
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