Southern Hemisphere

- Chilean industry conquers markets with new brand

A new branding strategy to promote Chilean fruit that has been developed by both the public and private sector will be introduced this year for all international promotions in the sector.

- Chile embraces new emerging markets

The efforts of Chile¹s fresh fruit export industry to open up new and emerging markets for its fruit are paying dividends.

- Chilean cherry promotion by Frutas E. Sánchez and ASOEX

The second promotional campaign for Chilean cherry took place in El Corte Inglés stores in December