Interfel, the inter-branch association for fresh fruit and vegetables from France, is promoting the joint launch of marketing campaigns for both apples and kiwis
Programmed events for the new promotional campaign for Le Crunch apples to include 580 days of in-store promotion
Pink Lady® is off to a good start for the 2011-2012 season, showing a 17% increase in volumes sold during the first 10 weeks of the campaign compared to the same period last year.
The new apple brand, Joya® – the apple for teenagers seeking thrilling experiences – was launched on 30th January 2012.
With the aim of satisfying market demands better, the French firm Blue Whale is currently immersed in a constant innovation policy, whose most recent fruit is the Chanteloup apple variety.
The Italian Consortium Melinda presents two important innovations: the original pack Melinda Baggy, which is competing in the Innovation Awards in Fruit Logistics and Melasi, the twin apple of the popular Melinda variety
The 2010-2011 season closed with turnover of 443 million Euros and 663,155 tonnes of apples sold. The crucial factors were export and the success of strategic decisions.
The different European countries give in to the good qualities of the Kanzi variety, which, although it is still young, maintains a great commercial potential.