Apple

- Interfel promoting French apples and kiwis

Interfel, the inter-branch association for fresh fruit and vegetables from France, is promoting the joint launch of marketing campaigns for both apples and kiwis

- 580 promotional days for Le Crunch apples

Programmed events for the new promotional campaign for Le Crunch apples to include 580 days of in-store promotion

- Pink Lady® is off to a good start

Pink Lady® is off to a good start for the 2011-2012 season, showing a 17% increase in volumes sold during the first 10 weeks of the campaign compared to the same period last year.

- Joya®, the apple for teens

The new apple brand, Joya® – the apple for teenagers seeking thrilling experiences – was launched on 30th January 2012.

- Blue Whale launches the Chanteloup variety

With the aim of satisfying market demands better, the French firm Blue Whale is currently immersed in a constant innovation policy, whose most recent fruit is the Chanteloup apple variety.

- Melinda® Baggy and MelaSì®, two novelties at the service of the client

The Italian Consortium Melinda presents two important innovations: the original pack Melinda Baggy, which is competing in the Innovation Awards in Fruit Logistics and Melasi, the twin apple of the popular Melinda variety

- VOG increases sales by 23%

The 2010-2011 season closed with turnover of 443 million Euros and 663,155 tonnes of apples sold. The crucial factors were export and the success of strategic decisions.

- Good reception for the Kanzi apple

The different European countries give in to the good qualities of the Kanzi variety, which, although it is still young, maintains a great commercial potential.