Melon and Watermelon
The present season is passing by under two different parameters: the reduction in production area for melons in the main cultivation zones in Spain and a sustained increase in the production of watermelons.
After major successful campaigns with its renowned “Melonesdel Abuelo”, Procomel has now incorporated watermelons into its extensive portfolio.
The Caparrós Nature company is planning a 25% increase the crop and marketing of its “Caparrós Premium” watermelons in the forthcoming spring and summer campaign
The current campaign of the Fashion Group Association (AGF) in Spain brings with it a new product brand, the Ice Box.