Melon and Watermelon

- More watermelons and less melons

The present season is passing by under two different parameters: the reduction in production area for melons in the main cultivation zones in Spain and a sustained increase in the production of watermelons.

- Anecoop focuses its efforts on the improvement of the Bouquet family

- Procomel launches “Sandías del Abuelo”

After major successful campaigns with its renowned “Melonesdel Abuelo”, Procomel has now incorporated watermelons into its extensive portfolio.

- Caparrós Nature will increase its sales of Premium Watermelon

The Caparrós Nature company is planning a 25% increase the crop and marketing of its “Caparrós Premium” watermelons in the forthcoming spring and summer campaign

- Fashion: a campaign full of novelties

The current campaign of the Fashion Group Association (AGF) in Spain brings with it a new product brand, the Ice Box.